Bioinformatics in Business Environments

In contemporary business environments, business leaders need to make fast, responsive, timely, and quality decisions; it is through decisions made that competitiveness is attained in an organization.Advertising We will write a custom report sample on Bioinformatics in Business Environments specifically for you for only $16.05 $11/page Learn More To make effective decisions, there is need to have quality information about a situation to be able to formulate alternatives. With advancement in computer technology, scientists are developing better ways of researching and providing biology and medicine solutions; one current technology that has been adopted is bioinformatics. Bioinformatics is advantageous to business leaders and managers as they offer recent reports on studies of a particular area to facilitate them manage their organizations effectively. With the use of current technology, scientists are able to analyze the prevailing business environment an d offer quality recommendations on the right products and services that the current generation requires. It is through the well research analysis and research that innovations and inventions have been adopted (Barnes Gray, 2003). The danger of using bioinformatics is the development of dependency syndrome, when using the method to advance in business or make business decisions, managers in an organization are only fed with fully baked information on what they ought to do; this deny them the chance to be creating and innovative. Although bioinformatics aim at improving human live-hood, when reflecting from a business perspective, they level the playing ground of different companies in the field of biology and medicine, this deny individual company the competitiveness it might get from individual efforts. To have bioinformatics structures in an organization is costly; this means that business leaders and managers have to part with a huge amount of capital to enact the structures.Adve rtising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The cost might not be proportionate to the gains from the process making the company suffer. The structure of bioinformatics only focuses on which new products and services need to be made but never gives recommendations on how to improve the production process (Ouellette, 2005). One international company that uses bioinformatics is Glaxo Smith Kline (GSK), the company engages in the business of researching and making human medicine. when coming up with new products as well as when improving the available ones, the company ensures it has wide quality information that can assist it develop quality products than those made by its competitors. Other than as a competing strategy, the management appreciates that its works affects peoples life thus they need to continually improve their products for the benefit of the society. GMK’s research an d development department is mandated with the role of establishing the right bioinformatics technology to use; they have subscribed to different companies and journals offering insights on the topic to ensure they understand what is happening on the ground. Some of products that have been improved using bioinformatics at GMK include Beconase Allergy and Hayfever, Committed Quitters, and Astringosol (Baldi Brunak, 2001). Other than in human medicine, bioinformatics is used in other biology and medicine fields like plant fungi and bacteria prevention measures and in animal medication. Researchers in bioinformatics field focus on a certain area of interest research it comprehensively and write quality research journals to assist managers when making business decisions. Bioinformatics offer managers in biology and medicine field the chance to use computer science and information technology application to innovate, invent, and develop their products. The main goal of bioinformatics is t o offer quality and reliable information to improve biology and medicine fields.Advertising We will write a custom report sample on Bioinformatics in Business Environments specifically for you for only $16.05 $11/page Learn More References Baldi, P. Brunak, S. (2001). Bioinformatics: The Machine Learning Approach. New York: MIT Press, 2001. Barnes, M.R. Gray, I.C. (2003). Bioinformatics for Geneticists. New Jersey: Wiley. Ouellette, B. (2005). Bioinformatics: A Practical Guide to the Analysis of Genes and Proteins. New Jersey: Wiley This report on Bioinformatics in Business Environments was written and submitted by user Kaia P. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Free Essays on Anti Drug

What is ethics? As far as I know everyone faces the same dilemma as a child and even when they grow old of what is right and what is wrong, I did. I am sure just like my parents everybody’s parents had told their child one time or another always do the right thing. But the question that came up to my mind was what is right and what is wrong? To one person one thing would be right and to another that same thing would be wrong. Take this example, Doctor Richard Seed, a Harvard graduate with a Ph.D. in physics believes that cloning is not wrong. He proves that he can produce a human in less than two years. He claims, â€Å"We are going to become one with God. We are going to have almost as much knowledge and almost as much power as God.† Public immediately responded to this statement. The White House announced this project â€Å"unethical.† To make long story short, Richard was proven wrong and unethical by public. mobap.edu/student/collegian/mt/000184.asp. To me the question stil l arises, who decides what is ethical and what is unethical? It is also true there is no such thing as in between right and wrong, just like heads and tales, either its heads or its tales. Just like there is right and wrong in every manner, like heads or tales, there are rights and wrongs in business. What is business ethics? Who made business rules? What is business ethics? Firstly, Business ethics are the same as other ethics; they also are the rights and wrongs in business. Looking at the scenario where Paul Sarver chose to follow the company president’s instruction of not to record several invoices as account payables because it would implicate wrong liabilities. Even though, he was taught to believe that this was ethically wrong he followed the president’s instruction. Did he do the right thing or not? No, Sarver did not act ethically. He violated the rules of honesty. Sarver is the controller of the company and that’s why responsible f... Free Essays on Anti Drug Free Essays on Anti Drug What is ethics? As far as I know everyone faces the same dilemma as a child and even when they grow old of what is right and what is wrong, I did. I am sure just like my parents everybody’s parents had told their child one time or another always do the right thing. But the question that came up to my mind was what is right and what is wrong? To one person one thing would be right and to another that same thing would be wrong. Take this example, Doctor Richard Seed, a Harvard graduate with a Ph.D. in physics believes that cloning is not wrong. He proves that he can produce a human in less than two years. He claims, â€Å"We are going to become one with God. We are going to have almost as much knowledge and almost as much power as God.† Public immediately responded to this statement. The White House announced this project â€Å"unethical.† To make long story short, Richard was proven wrong and unethical by public. mobap.edu/student/collegian/mt/000184.asp. To me the question stil l arises, who decides what is ethical and what is unethical? It is also true there is no such thing as in between right and wrong, just like heads and tales, either its heads or its tales. Just like there is right and wrong in every manner, like heads or tales, there are rights and wrongs in business. What is business ethics? Who made business rules? What is business ethics? Firstly, Business ethics are the same as other ethics; they also are the rights and wrongs in business. Looking at the scenario where Paul Sarver chose to follow the company president’s instruction of not to record several invoices as account payables because it would implicate wrong liabilities. Even though, he was taught to believe that this was ethically wrong he followed the president’s instruction. Did he do the right thing or not? No, Sarver did not act ethically. He violated the rules of honesty. Sarver is the controller of the company and that’s why responsible f...

The Starry Night by Vincent Van Gogh Essay Example | Topics and Well Written Essays - 750 words

The Starry Night by Vincent Van Gogh - Essay Example Most nightly features, including the moon, are exaggerated with yellow colour to highlight their effects and create a sense of ease when viewing the picture. The swirling clouds and the radiance surrounding the stars create a sense of movement as if the sky were in constant motion and turbulence. Use of white and yellow attracts the viewer’s attention the sky. This false perception helps maintain the vision of viewers and encourages them to pursue the other elements embodied within the painting. It is possible that bouts of depression and hallucination could be behind his thick and distinctive brushstrokes that further dramatize the painting4. The sky gives way to a number of hills and a small town at their base. In contrast to the vibrant sky, the town appears peaceful with its occupants enjoying a blissful night of sleep. The cooler and darker colours used to paint the town and the hillside could perhaps be a reminder of our vision during childhood of darkness and the nightl y skies5. The much larger and taller church seem to overwhelm every other building in the town and project the notion of tranquillity and peace within the town. The depiction of the church is further symbolic of its significant role in the daily lives of the town’s residents. The size and wobbly portrayal of the cypress trees to the left symbolizes its isolation and embodies a sense of depth within the artwork. Q5 Van Gogh painted the ‘Starry Night’ in 1888 while he was resident in a mental asylum. Rather than being a real life portrait, the painting is a depiction of Van Gogh’s imaginary vision when he looks out of his window. It is evident that this impressionist portrayal is highly creative and casts a heart rendering insight into Van Gogh’s mental health. In fact, Van... Van Gogh completed ‘The Starry Night’ about an year before his death at the mental asylum in Saint-Remy. This painting is widely regarded as the best work of Van Gogh as it depicts his struggles between reality and insanity. This artwork depicts radiant streaks of yellow emanating from the planets that rotate like cartwheels . The scenery seems shaky and in turbulence, although the brightly lit night sky appears calm and restful. ‘Starry Night’ has played a revolutionary role in modern art and has been highly sought after and replicated. In his early years, Van Gogh had wanted to devote his time towards the poor and needy. In fact, his desire for religion and evangelization is believed to be reflected in the eleven stars that occupy the nightly sky in the painting. Experts like (include author) cite Genesis 37-9 as clear evidence towards this connection: "And he dreamed yet another dream, and told it his brethren, and said, Behold, I have dreamed a dream more; and, behold, the sun and the moon and the eleven stars made obeisance to me." In fact, this religious inclination is showcased in earlier paintings such as the 1888 depiction of stars on the Rhone river. Much like the ‘Starry Night’, this painting contains similar features such as night sky being washed with bright streaks of yellow light from several stars. The reflection of the city’s (Arles) lights in the river water instils an added sense of reality into the canvas and maintains the vision of the viewer. This is further enhanced by distant structures that are lit up from the glowing night sky. The ‘Starry Night’ played a key role in the emergence of modern art during the post-impressionist era.

Walt Disney and Customer Relationship Marketing Research Paper

Walt Disney and Customer Relationship Marketing - Research Paper Example The theme parks are one of the most preferred attractions with every park exhibiting different appeal and feeling. The Magic Kingdom is based on the structure of Cinderella Castle, Epcot exhibits the structure of Spaceship Earth, Disney’s Hollywood Studio is based on the structure of the Sorcerer’s Hat and the Disney Animal Kingdom looks like the Tree of Life. It can be assumed that with different structure and appeal, Disney has been successful in attracting different customers and can be considered as a good strategy (Koenig, David (2007). However, with things settling down, same attracting structures need to add value in terms of keeping the feeling of being attracted alive. The discussion aims at highlighting the customer relationship management practices of Disney along with developing and designing new practices to address key issues like sliding attendance figures of employees and decreasing revenues along with customer’s shift of attention towards other recreational activities in the absence of innovative CRM practices. Customer relationship management is considered one of the most important management tools enhancing business prospects by earning the loyalty and trust of customers for a long period of time. The study is based on the customer relationship management practices of Disney that offered great presence, reach and acceptance in the past. However, with the change in the social and demographic factors embedded with customer preferences; Disney is facing new challenges in the form of customer turnoffs, less customer attendance and decline in the interest and urges to visit the park. The customer relationship management of the organization has been quite commendable considering the high pressure in the service industry. It included the balanced mixture of technology interfaces and human interfaces but issues were not addressed and answered creating a need for another CRM practices or program with better prospects and feasibility.

Multicultural couple's relationship Term Paper Example | Topics and Well Written Essays - 1000 words

Multicultural couple's relationship - Term Paper Example On the flip side, when they get married, all of them have a peculiar stance – a legal bond that is allowed by all societies of the world without any hindrance whatsoever. A couple that has been wed is usually given the cover and the space that it richly deserves. However those people who are regularly dating and going out with their partners are seen from a very biased perspective. Therefore the need is to analyze where the missing link is coming about within the related settings and what best could be done in order to avoid the anomalies which essentially exist. First and foremost is the need to identify how couples from different cultural settings and races will be viewed within the fabric of any society in the world. There could be serious perceptions on the part of the people, and all of this needs to be studied in-depth in order to analyze where the society has gone wrong in coining its own agenda. A multicultural couple could be marred with problems which are not of thei r own making (Adams 1999). The friends and family members might pose serious queries as to why such issues should crop up in the first place and answers for such queries need to be prepared beforehand so that the discussion centers on the relevant discussion and nothing else prevails at the end. The variables that will be made use of in this paper include the family pressures which are thus the dependent variables. However the independent variables could be the force of the friends, peers, colleagues and all those who are in a way related with this couple. A multicultural couple is looked from a very naà ¯ve perspective by any society of the world. This is because people base their opinions on the past involvements that they had with the people who belonged to similar cultures or had some form of interaction with the people from those cultures that they aspired to belong to. This suggests that

Concept of Nationalism in Contemporary Political Geography

Concept of Nationalism in Contemporary Political Geography To what extent is the concept of nationalism useful for understanding contemporary political geography? Use examples to illustrate your answer. In order to analyse to what extent the concept of nationalism is useful for understating contemporary political geography, it is important to define what is meant by the concepts. Nationalism can be defined as an ‘identification with ones own nation and support for its interests.’ (Dictionaries, 2018) However, the concept of nationalism is much more complexed and I intend to expand on this during the course of the essay.   When discussing political geography it refers to ‘the branch of geography that deals with the boundaries, divisions, and possessions of states.’  (Dictionaries, 2018) With the key concepts defined it allows us to examine the question in depth. In this essay I intend to demonstrate, using a variety of examples that the concept of nationalism forms a core foundation in several contemporary debates in political geography and thus it can be useful to understanding it. One of the main reasons that nationalism has become present in contemporary political geography is due to geographical reasons.   It can be concluded that those countries with a stronger sense of national identity have a more isolationist approach and place the benefits of their own countries above that of everything else. It is evident that geographical location plays a large part in a countries sense of national identity. Britain has already acquired a strong sense of national identity, however, many argue that this sense of national identity has developed further due to its geographical location – they have no bordering nations. This concept is also visible in other countries with few bordering nations such as the USA. (Agnew, et al., 2003)This isolation means that they form more nationalist viewpoints which as I will demonstrate has a direct impact of contemporary political debates. Nationalism has also come about in contemporary political geography due to historical reasons which have, again, led to nationalist viewpoint and approaches and thus impacted several contemporary political debates. Using the example of Europe, it becomes clear to see that certain countries overtime have become dominant through their military power and strong trade links. Countries have fought for authority and those that have come out on top such as Britain can see this reflected in their national identity, which is one of pride. Their dominance over Europe has led the country to have an isolationist approach to contemporary political geography issues.   In contrast, those countries in Europe such as France which has over history suffered greatly from its vulnerability and military weakness has led to them needed strong ties with its neighbouring countries in order to help protect themselves. This has meant that over time their sense of national identity has diminished. This is reflected in contemporary political geography issues as they are certainly more open to changes, such as further integration in Europe and the issues surrounding asylum seekers, than countries with a stronger sense of national identity such as Britain. (Agnew, et al., 2003) Britain’s political stability has remained similar over time and this is what has brought about such a strong sense of national identity. In the context of nationalism and contemporary political geography the current issues faced in regards to integration in Europe are a prime example of an issue in which the two concepts are present.   The concept of nationalism is apparent here because while some are encouraging an improvement in integration, others are concerned that this will decrease individual state sovereignty.   It can be concluded that state sovereignty is one of the key aspects of nationalism. It has allowed each nation to govern itself and have its own authority, elections have made people feel part of the governance of their own nation and thus has allowed each nation to develop its own sense of national identity. For example, over history, Britain and its national sovereignty has allowed it to rule over its empire and colonies. This has led to a strong sense of national identity within the nation and a cautious view towards European integration. (Adler-Nissen, 2015) Political geography is present in this debate because it concerns the boundaries of states. In this example there are many who argue that a more integrated Europe should be one in which boundaries are broken down between nations, allowing the free movement of goods and labour.   On a similar line to this, the current debate surrounding asylum seekers and the control of European Union borders is one in which nationalism forms a central basis. It occurs across almost every country in the world and has become a significant issue in current political geography debates. The movement of people across borders has always caused conflict due to the negative representations of asylum seekers. (Manara, 2018)These negative representations of asylum seekers are ultimately aimed at protecting individual state sovereignty. (Appendix 1) A prime example of this is in the UK, one of the main driving forces behind ensuring votes to ‘leave’ Brexit was to implement stricter criteria in relation to asylum and immigration. In 2016, 75% of potential ‘leave’ voters mentioned immigration as the most important issue, this was at a time in which asylum seekers were arriving to the UK at near-record levels.  (Hirschler, 2017)   The concept of nationalism is evident here because the UK was more concerned about protecting its individual state sovereignty and economy rather than helping refugee’s during the crisis. Environmental issues also play a key part in current political geographical debates, in particular global warming and destruction of rainforests.   Climate change has profound implications for the future of the planet. In relation to political geography the debate is whether those countries who are responsible for climate change should be obliged to contribute more into the Green Climate Fund.  (Goodwin, 2014) This is because it has been proven that emissions produced by these countries are affecting not only the whole earth but in particular those countries within their borders. Since President Trump announced the United States withdraw from Paris Agreement in 2017, there have been several debates. The United States is responsible for almost a third of the excess carbon dioxide that is heating the planet. (Appendix 2) The nationalist view of President Trump here was that the contributions the country was making as part of the Paris Agreement was affecting the United States economy. However, the counter argument is that the large role the United States has played in causing climate change creates an outsize responsibility to help control the issue. A further example of an environmental issue in contemporary political geography is the destruction of the rainforests. At the centre of this debate is South America, here most deforestation takes place because of their need for agricultural land. (Goodwin, 2014) In poor countries such as South America people very often turn to agriculture in order to make money to meet every day needs of living. The farmers migrate to agricultural settlement areas, and cut down several acres of land to use for farming. The stumps are burnt which releases the nutrients into the soil that are needed to grow crops. The nationalist view here is that it is a source of income and helps boost the nation’s economy and that the forests are within the nation’s border. However, the argument is that it is affecting the entire planet as it is adding to climate change and the greenhouse effect to the large scale destruction. Not only does it affect climate change but also wildlife.   ‘It is obvious that there is no clear solution to these problems, but the result of nationalism in this sense, on the world could be disastrous.’ Nationalism has been a concept which has appeared throughout the ongoing political issues linked to immigration in Europe. It was one of the main reasons behind the choice that Britain made to leave the European Union in 2017. The European Union allows people to have free movement between the countries, and although many people would see this as a benefit it can be argued that Britain did not. Perhaps this was because of the countries strong sense of nationalism and representations of asylum seekers in the British media which meant that citizens would see the arrival of immigrants as a hindrance on the British economy. Many British people believed that it was unfair that workers who were unskilled and unable to support themselves were moving to the country and being supported by the government.  (Delanty & OMahony, 2002)   I believe that this sense of nationalism can, again, be contributed to Britain’s isolationist approach. Ex Tory Leader William Hague defined the British nationalist approach in one of his interviews. In which his response to the immigration dilemma was that ‘first we must learn to look after our own people, then we can look at helping others.’   This has been a statement which has symbolised many of Britain’s nationalistic tendencies. One final example of where it is apparent that nationalism is at the core to a contemporary political geography issue is over world economy, in particular the subject of poverty. It becomes apparent from the previous examples that a countries national interests always dominate other factors to contemporary political geography issues and it is no different here. It is well known that over the past years, the world’s wealthiest countries have been exploiting third world countries for their own economic benefits.  (Delanty & OMahony, 2002) For example, countries such as the United States and United Kingdom have benefited from the exploitation of labour forces in third world countries, such as Africa, as it allows them to increase profit on trade goods.   Nationalism is evident here as countries such as the US and UK are accepting the exploitation of third world countries in order to benefit their economies and increase profit maximisation. However, this in turn increases the amount of debt and poverty experienced in third world countries. The political debate surrounding this issue is that there are two standards. In the developing world, a minimum wage is required whereas in the underdeveloped world it can be said that they are being exploited in order to make more money. Perhaps this is one of the main reasons why disparity exists in the world and nationalism is the cause, which priorities its own economic benefits above that of equality. In conclusion, from the examples discussed above it becomes clear to see that nationalism forms a core foundation in several current political geography issues. Whether it is environmental or social issues they all unanimously point to nationalism as the centre topic. Therefore from this it can be concluded that nationalism is extremely useful to understanding a wide range of contemporary political geography issues. Nationalism is both a symptom and a cause of contemporary political geography issues, due to countries prioritising their own interest above all else.   There are many contemporary political geography issues relating to nationalism which need to be addressed in order for them to be resolved. Bibliography Adler-Nissen, R., 2015. Opting out of the European Union: diplomacy, sovereignty and European integration.. International Affairs, 91(4), pp. 897-899. Agnew, J. A., Toal, G. & Mitchell, K., 2003. A companion to Political Geography. Oxford: Blackwell Publishers. Delanty, G. & OMahony, P., 2002. Nationalism and Social Theory: Modernity and the Recalcitrance of the Nation. London: Sage Publications. Dictionaries, O., 2018. Oxford Dictionaries. [Online] Available at: https://en.oxforddictionaries.com/definition/nationalism [Accessed 16 April 2018]. Dictionaries, O., 2018. Oxford Dictionaries. [Online] Available at: https://en.oxforddictionaries.com/definition/political_geography [Accessed 16 April 2018]. Goodwin, B., 2014. Using Political Ideas. 6th ed. West Sussex: John Wiley & Sons Ltd. Hirschler, S., 2017. Brexit, immigration and expanded markets of social control. Safer Communities, 16(4), pp. 176-185. Insitute, W. R., 2016. World Resoruces Insitute, London: World Resources Insitute. Manara, M., 2018. The depoliticisation of asylum seekers. Political Geography, Volume 64, pp. 43-52. Periwal, S., 1995. Notions of Nationalism. London: Central European University Press Book. Stewart, H., 2016. The Guardian. [Online] Available at: https://www.theguardian.com/politics/2016/jun/16/nigel-farage-defends-ukip-breaking-point-poster-queue-of-migrants [Accessed 19 April 2018]. Appendix 1 (Stewart, 2016) Appendix 2 (Insitute, 2016)

History of English Literature :: Literature Language Plays Essays

History of English Literature I. INTRODUCTION English literature, literature written in English since c.1450 by the inhabitants of the British Isles; it was during the 15th cent. that the English language acquired much of its modern form. II. The Tudors and the Elizabethan Age The beginning of the Tudor dynasty coincided with the first dissemination of printed matter. William Caxton's press was established in 1476, only nine years before the beginning of Henry VII's reign. Caxton's achievement encouraged writing of all kinds and also influenced the standardization of the English language. The early Tudor period, particularly the reign of Henry VIII, was marked by a break with the Roman Catholic Church and a weakening of feudal ties, which brought about a vast increase in the power of the monarchy. Stronger political relationships with the Continent were also developed, increasing England's exposure to Renaissance culture. Humanism became the most important force in English literary and intellectual life, both in its narrow sense—the study and imitation of the Latin classics—and in its broad sense—the affirmation of the secular, in addition to the otherworldly, concerns of people. These forces produced during the reign (1558–1603) of Elizabeth I one of the most fruitful eras in literary history. The energy of England's writers matched that of its mariners and merchants. Accounts by men such as Richard Hakluyt, Samuel Purchas, and Sir Walter Raleigh were eagerly read. The activities and literature of the Elizabethans reflected a new nationalism, which expressed itself also in the works of chroniclers (John Stow, Raphael Holinshed, and others), historians, and translators and even in political and religious tracts. A myriad of new genres, themes, and ideas were incorporated into English literature. Italian poetic forms, especially the sonnet, became models for English poets. Sir Thomas Wyatt was the most successful sonneteer among early Tudor poets, and was, with Henry Howard, earl of Surrey, a seminal influence. Tottel's Miscellany (1557) was the first and most popular of many collections of experimental poetry by different, often anonymous, hands. A common goal of these poets was to make English as flexible a poetic instrument as Italian. Among the more prominent of this group were Thomas Churchyard, George Gascoigne, and Edward de Vere, earl of Oxford. An ambitious and influential work was A Mirror for Magistrates (1559), a historical verse narrative by several poets that updated the medieval view of history and the morals to be drawn from it. The poet who best synthesized the ideas and tendencies of the English Renaissance was Edmund Spenser.

Relationship Between Human Beings and Nature Essay

Now is the time for human beings and nature to collaborate. Normally, most people would say, â€Å"human beings always destroy nature.† It is true. However, only a few people know the truth of why human beings destroy nature. It is a huge mistake to think of nature individually. First of all, the main reason people destroy nature is to use trees as materials for paper. As everybody knows, cutting trees has been becoming a reason for global warming. In the past fifty years, the number of people increased more than ten times. Of course, ten times more paper is consumed. The number of the trees in the world has been decreasing rapidly and the environment of the world is getting worse. On the contrary, there was some good news for protected nature. For example because of advancements in the economy, distribution of electric books helped to decrease the consumption of paper. Also, people think of nature more than before. Even now, the numbers of people in the world are increasing, so to have a good relationship between human beings and nature is not easy, it probably the situation is getting worse. We have to keep changing something. When I was living in Canada, I heard the Canadians have pride in protecting the earth. For example, Canada has a lot of natural resources, but they never sell these. They think selling oil leads to the destruction of nature. They also have strict rules for themselves. It is a big violation if they hurt nature or animals. I often think about the world. Everybody knows how to collaborate with nature and how the world would change if we keep destroys. Individual power is really small, but nothing is changed if we do not change. So, now is the time for human beings and nature to collaborate.

How I Failed at Promoting my Novel with Amazon Advertising

How I Failed at Promoting my Novel with Amazon Advertising How I Failed at Promoting my Novel with Amazon Advertising At Reedsy, we like to stay on top of new marketing opportunities for authors. We covered Product Hunt Books when they launched. Advertising on Amazon (via Amazon Marketing Services) is not â€Å"new†, however, it is still, largely, an untapped resource for authors. In this guest post, indie author Eliot Peper explains how he tried it out, and what the results were.Marketing is a fraught subject among novelists. It’s often seen as outside of our purview, and some look down on those who aggressively market their own work, seeing promotion as a corruption of the creative process. Historically, many authors outsourced their marketing to publishers along with other responsibilities like printing and distribution. But technology-driven changes within the industry are forcing authors to become ever more involved with marketing their books, whether because they’re self-publishing or because their publisher demands it.But novels are not a straight-forward product to promo te. I read about 50 books a year, and I don’t think I ever bought a novel because of a banner ad. Book PR firms have an abysmal track record. Most growth-hacking strategies borrowed from the tech industry simply don’t apply well to fiction. At the end of the day, there’s a single factor that determines a book’s financial success: word-of-mouth. Most often, we buy a book because a trusted friend recommended it.Some indie authors, like Andy Weir and Hugh Howey, have achieved blockbuster success without investing much direct effort into marketing. Others, like Mark Dawson and Nick Stephenson, have engineered semi-automated systems that introduce their stories to new readers and hopefully inspire additional word-of-mouth. My own activities fall somewhere in between these two extremes. When I’m writing and editing a book, it’s a purely artistic process. But once a book is published and out in the world, I look at it through a commercial lens just like any other product.As with other products, I’ve run a variety of marketing experiments for my books to see what works and what doesn’t. I serialized the first book in a trilogy and uploaded it to Medium and Wattpad; ran giveaways on Amazon that were promoted by Bookbub, Booksends, etc.; pitched journalists for coverage; partnered with publications; ran organic and paid social media campaigns; gave talks; published op-eds and guest posts; came on podcasts; and even created real websites and social media profiles for fictional characters and organizations from the books.So when I discovered that Amazon had created a new service to help authors and publishers promote their books, I decided to give it a shot.How Advertising works on AmazonAmazon Marketing Services (AMS) allows you to run campaigns that deliver ads to customers based either on their interests or on specific products they’re viewing. For example, you might target folks that love science fiction o r that are checking out the latest Stephen King bestseller. Amazon then displays the ads on specific product pages or on Kindle home screens.Depending on your settings, there are three main places where your ads may show up:In search results for a particular genre or interestEliot Peper (@eliotpeper) is a novelist and strategist based in Oakland, CA. He writes fast-paced, deeply-researched stories with diverse casts that explore the intersection of technology and society. His fourth novel, Cumulus, is a dark, gritty, standalone science fiction story set in a near-future Bay Area ravaged by economic inequality and persistent surveillance.

Small Group Success

Small Group Success Introduction Acts 29 Network is a small group of Christian brothers in more than 400 churches in the US (Acts 29 Network, 2011, para. 1-6). The group’s mission is to spread the Gospel to the whole world and to establish new churches in different parts of the world. The group’s desire is to for a large number of people to be converted by God’s Spirit.Advertising We will write a custom article sample on Small Group Success specifically for you for only $16.05 $11/page Learn More Over the past decade, the group has been very successful in its effort to attain its mission. For a small group to work effectively, a number of strategies must be integrated. Some of these skills relate to ensuring effective communication. This paper entails an analysis of what has made Acts 29 Network to be successful. The analysis emphasizes on communication in small groups. Analysis In its operation, Acts 29 Network ensures that there is clarity on the groupâ⠂¬â„¢s mission amongst its members. To achieve this, the group ensures that all the ‘planters’ have a clear understanding of the set standards regarding its operations. The network achieves this by incorporating good leadership that ensures a clear and comprehensive understanding of its mission and vision. The group has developed a strong leadership culture that ensures that its members have a strong understanding of its philosophy before starting. To uphold this, the network has integrated continuous communication which entails emphasizing the core values that the members should uphold. This has culminated into the members developing a well-build sense of vision and mission. Additionally, the effective leadership keeps the team members focused. Considering the network’s mission to spread the gospel to the whole world, the group has incorporated the concept of teamwork. This has been achieved by organizing evangelical projects which team members participate in. T he team leaders are effective in helping all members to participate by undertaking a comprehensive explanation of all the activities that the team members are expected to undertake. Some of these activities include participating with other men from different denominations in spreading the gospel. In an effort to ensure that its evangelical projects are successful, the group leaders have integrated open communication. This is attained by ensuring that all its members participate in the decision making process. Team members are free to express their opinion regarding the implementation of the project. This has played a critical role in ensuring that there is harmony with regard to the decision that is taken by the group. According to Keen (2003, p.6), conflicts is one of the major factors that lead to group failure. In a team’s operation, conflicts arise from time to time due to the divergent views of the team members. These conflicts have to be resolved amicably so as to preve nt the team from failing. Ensuring open communication such as the one integrated by Acts 29 Network is one of the ways through which teams can minimize conflicts. This arises from the fact that all the members opinions are taken into consideration.Advertising Looking for article on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Conclusion In summary, Acts 29 Network has been very successful in its effort to achieve its goals. This has arisen from integration of effective communication within the group. For example, the group ensures clarity amongst all the members with regard to its mission. The network also ensures continuous communication of its mission, vision and core values. This significantly contributes towards the members being focused. The group’s success is also associated with its ability to integrate effective team dynamics. For example, the team ensures that all members participate in the de cision making process. This is achieved by integrating open communication. Reference List Acts 29 Network. (2011). About: Act 29 is passionate about churches planting  churches. Retrieved from https://www.acts29.com/about/ Keen, T.(2003). Creating effective and successful teams. West Lafayette,Ind: Ichor Business Books.

Human resource management Assignment Example | Topics and Well Written Essays - 5000 words - 1

Human resource management - Assignment Example The employees are rewarded and reinforced against their performances. The labour market of hospitality industry comes with greater supply than the demand while there is high rate of turnover. Hilton Hotel needs HR plan that is strategically fit with the needs of organisation so it may overcome the potential issues and enhance its services. HR management needs to forecast the internal and external supply and demand of the labour to design the recruitment process accordingly. It needs to increase employee engagement in all the processes and provide them career path to self actualise and grow. Comparing recruitment process of Marriot Hotel, Hilton Hotel and Holiday Inn, it is found that there is no significant difference in the process while the key focus is to hire people with right skill and for the long term; hence line managers are also indulged in the process. The hospitality industry comprises of hotels and restaurants mostly that serve public and keep staff to efficiently perform diverse tasks. Human resource is the most valuable asset of an organisation which is managed by a distinct entity called human resource management. HRM of a hotel or restaurant endeavours to free the organisation from conflicts and administers the tasks to optimally run organisation so it may expand and compete in the market (Boella et al. 2013). However it is found that there is lack of research in the service sector especially in hospitality industry which is the fourth largest industry of UK. This study attempts to provide detailed analysis of role of human resource management for entire industry in the UK in context with the laws and recommendations are provided to strategically manage the human resource in improved way. This study focuses on HR practices, roles and processes of Hilton Hotel as an example of hospitality industry of the country. As a human resource manager of a hospitality

Divine Chocolate; Marketing and Communications Plan Essay

Divine Chocolate; Marketing and Communications Plan - Essay Example They create barriers in the distribution channel by offering attractive bonuses to retailers who surpass their preset targets. Divine also lacks the international economies of scale that the dominators enjoy. In a research conducted in 2007 divine held 0.3% of the total chocolate sales in the UK as compared to 83% market shared by the three dominates. The use of fair-trade certification has contributed significantly to the marketing communications of divine chocolates to the consumers. A research conducted in 2007n proved that most consumers had left other chocolate brands in favor of Divine due to the mark of quality and its splendid taste. It therefore, has been suggested that Divine should develop a marketing plan focused on communicating it product to retailers and final consumers on the basis of fair pricing, product differentiation and emphasis on quality. In conclusion, it has been established that though divine is a small organization it has a high potential of the top of the value chain. It all the features required to get their only solution is adopting a communication plan focusing on the retailers and attaining economies of scale. Divine chocolate company, is a manufacture fair-trade chocolates in UK and United States, marking its first establishment in the UK in 1996. It partners with Kuapa Kokoo cocoa growers from Ghana, comic relief and Christian aid. It has a unique trading system; the farmers are the main shareholders in the company. Its first product, Divine milk chocolate, has been launched in late 1998. Another range of its products include dark chocolate and drinking chocolate; it launched another product in 2000 called dubble, in collaboration with comic relief. The brand was later on launch in the US in early 2007. Currently three main organizations own divine chocolate company. These organizations include Kuapa Kokoo; a group of cocoa producers from Ghana own 45% of the shares, Twin trading